The Casio G-MS watch lineup has been unveiled by the Japan-based brand as a new series of accessories that will provide wearers with the ability to maintain a stylish look without having to worry about functionality issues.
Packing a tough design, the watches are designed with a resin band and a forged stainless steel bezel that makes them capable of being worn during workouts or adventures. The stylish design of the timepieces enables them to be suitable for discerning fashion-forward wearers without requiring them to sacrifice functionality over aesthetic.
The Casio G-MS watch lineup is competitively priced starting at $150 and features examples that are integrated with enhanced shock resistance, 100 meter water resistance and a solar powered battery.
Rugged Urbanite Timepieces
The Casio G-MS Has a Stylish and Durable Design
Trend Themes
1. Rugged Timepieces - With the increasing demand for durable and functional accessories, there is a growing opportunity for companies to innovate and create stylish and resilient timepieces to meet consumer needs.
2. Sport Fashion - Athleisure fashion trend is on the rise, therefore creating an opportunity for companies to integrate fitness functionalities in accessories like watches while maintaining a stylish design.
3. Sustainable Design - Offering solar-powered batteries in watches, like the Casio G-MS, can help meet the demand for environmentally conscious products and create a more sustainable future.
Industry Implications
1. Fashion - Fashion industry professionals can create a line that blends function, style and durability for an increasingly popular athleisure market.
2. Sporting Goods - Companies that produce sporting goods can expand their product line to include timepieces designed for extreme ruggedness and built to withstand heavy usage.
3. Consumer Electronics - Incorporating solar powered batteries in electronic accessories can benefit consumer electronics companies by satisfying customers' needs for sustainability and energy efficiency.