Hong Kong-based streetwear imprint cashmerepullover introduces its latest collection designed for the Fall/Winter 2019 season. The range highlights a wide assortment of streetwear silhouettes that highlight obscure graphic prints seen throughout. The capsule delivers a series of tees, sweaters, and hoodies -- all of this is adorned in decorative prints that nod to the brand's heritage.
In the earlier days, it explored the creative scene across the urban center and the graphic prints nod to the balance between fauna and flora. This is showcased through typography that is reminiscent of the 90s cult film 'The Crow' and some vintage horror movie posters. Some of the notable items in the seasonal range include the hoodie reading LOVE ON SIGHT!, the CASHMERE PLANT tee, and the CASHMERE pullover sweater.
Obscure Graphic Streetwear
cashmerepullover Unveils its Seasonal FW19 Capsule Full of Prints
Trend Themes
1. Obscure Graphic Prints - Expanding the use of obscure graphic prints in streetwear can create a disruptive innovation opportunity to attract niche consumer markets.
2. Heritage-inspired Designs - Incorporating typography and visual elements reminiscent of cult films and vintage horror movie posters can lead to disruptive innovation opportunities in the streetwear industry.
3. Seasonal Capsule Collections - Introducing season-specific collections like the Fall/Winter 2019 capsule allows for continuous innovation and engagement with streetwear enthusiasts.
Industry Implications
1. Streetwear - The streetwear industry can benefit from embracing obscure graphic prints and heritage-inspired designs to capture the attention of fashion-forward consumers.
2. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating niche graphic prints and heritage-inspired designs into their collections.
3. Apparel Manufacturing - Apparel manufacturers can seize the opportunity to create partnerships with streetwear brands that focus on seasonal capsule collections and innovative graphic prints.