With so much technology around us, some have argued that we're not using our brains as much as we could be - we use calculators for math and Google to access knowledge instantly and on the move.
American Express has come to the rescue with the launch of its free Cash IQ iPhone and iPod Touch app that helps you train your brain with four addictive and fun brainteasers, each with friendly bright graphics that stimulate the player to test their memory and mathematical skills.
Cash IQ also uses Facebook Connect to let players challenge their friends to see which of them has the highest Cash IQ.
Brain Fitness Apps
American Express's Cash IQ App Will Train Your Brain
Trend Themes
1. Brain Fitness Apps - The increasing popularity of brain fitness apps presents an opportunity for companies to develop innovative and engaging cognitive training experiences.
2. Gamification of Mental Exercises - The use of gamification in brain fitness apps opens up avenues for businesses to create immersive and enjoyable brain training programs.
3. Social Competition in Cognitive Training - The integration of social features in brain fitness apps creates a disruptive opportunity for businesses to tap into the competitive nature of users and promote engagement through challenges and leaderboards.
Industry Implications
1. Mobile App Development - The rise of brain fitness apps presents an opportunity for mobile app developers to create innovative and user-friendly cognitive training applications.
2. Gaming Industry - The gamification of brain training exercises opens up new possibilities for the gaming industry to create captivating and mentally stimulating experiences.
3. Social Media Platforms - The incorporation of social features in brain fitness apps provides an opportunity for social media platforms to attract users seeking interactive cognitive training experiences.