In the wake of the COVID-19 pandemic, there has been a global shortage of life-saving PPE for frontline workers to use to combat the virus. As a result, brands like Cascades, a packaging solutions provider located in Quebec, announced a donation of recycled plastic to make medical visors.
"Our company is very pleased to be able to contribute to these promising and important initiatives by providing materials and components," said Mario Plourde, president and CEO of Cascades, in a statement. "We applaud the organizations launching these projects and want to thank our employees for their remarkable agility and dedication."
Brands like Cascades that lend a helping hand in these unprecedented and challenging times will not only increase brand awareness but also consumer loyalty.
Eco-Plastic Visor Donations
Canadian Brand Cascades Supplies Recycled Plastic for Medical Visors
Trend Themes
1. Recycled PPE Manufacturing - Brands are beginning to donate recycled materials for the production of PPE, presenting an opportunity for more companies to implement sustainable practices and disrupt the traditional manufacturing industry.
2. Agile Company Contributions - During times of crisis, companies that are able to quickly contribute to relief efforts can increase brand awareness and cultivate consumer loyalty, spurring a possible trend towards corporate social responsibility.
3. Shortage Relief Initiatives - As shortages of essential supplies continue to affect frontline workers in the wake of COVID-19, there is a growing trend of companies offering donations and support to help mitigate these supply chain disruptions.
Industry Implications
1. Recycling Industry - As more companies turn towards sustainable practices by recycling and reusing materials, there is an opportunity for the recycling industry to play a larger role in the global supply chain.
2. Manufacturing Industry - The demand for PPE has resulted in new opportunities for disruptive innovation within the manufacturing industry, including the use of recycled materials and streamlined production processes.
3. Corporate Social Responsibility - The trend towards corporate social responsibility is growing, spurred by the social and economic impacts of the COVID-19 pandemic, presenting opportunities for companies to build goodwill and improve their public image.