Carrier Goods is a recently launched outerwear brand specializing in premium garments that blend performance-focused materials with fashion-forward design codes. Today, the company unveiled its 'Pre Fall 2022' collection, which offers a wide range of carefully crafted pieces that utilize water-resistant materials, breathable rip-stops, and stretch nylons.
The capsule delivers some particularly notable trouser silhouettes, which, according to the brand, draw design inspiration from retro ski apparel. A standout pair is the 'Alpine' pants, which feature a relaxed-fit cut and unique skiwear-like fastenings. Other pieces in the collection include shorts, specialty rain jackets, tees, and a lightweight windbreaker.
For those interested, the Pre Fall 2022 collection has to receive an official release date, though Carrier Goods has stated that fans can expect it to drop sometime in the coming weeks.
Fashion-Forward Outerwear
Carrier Goods Unveils New 'Pre Fall 2022' Collection
Trend Themes
1. Fashion-tech - The integration of performance-focused materials with fashion-forward design codes presents a business opportunity for companies to create innovative and functional apparel.
2. Retro-inspired Design - The utilization of design cues from retro ski apparel presents a disruptive opportunity for companies to leverage nostalgia and create unique apparel collections that stand out in the market.
3. Sustainable Outerwear - The use of eco-friendly materials such as breathable rip-stops and stretch nylons presents an opportunity for companies to appeal to eco-conscious consumers and differentiate their brand in the market.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to integrate performance-focused materials and design cues from retro apparel to create innovative apparel collections.
2. Sporting Goods Industry - The sporting goods industry can leverage the use of water-resistant materials and eco-friendly materials like rip-stops and stretch nylons to create functional and sustainable outerwear collections for athletic consumers.
3. Outdoor Industry - The outdoor industry can leverage the integration of fashion-forward design codes and eco-friendly materials to create functional and stylish outerwear collections for outdoor enthusiasts.