The Carolyn Murphy Vogue Nippon March issue focuses on the new Tom Ford Spring 2011 collection.
The spread glamorizes smoking, turning it into a sophisticated lifestyle choiced as it's matched with the haute couture collection. Carolyn puffs away at a cigarette, showcasing sultry silhouettes from the line in an array of different hairstyles. The Carolyn Murphy Vogue Nippon spread is chic and smoking hot.
Implications - Fashion shoots that include smoking and other taboo activities take risks, and may not necessarily be accepted by the mass media. However, advertising campaigns that entirely play itt safe are far more likely to be lost in the shuffle of cookie-cutter designs. A product's ability to incorporate somewhat edgy imagery can be a good thing.
Sophisticated Smoking Shoots
Carolyn Murphy Vogue Nippon Spread Puffs Away in Sultry Silhouettes
Trend Themes
1. Glamorized Smoking - Opportunity for fashion and lifestyle brands to capitalize on the trend of glamorizing smoking in advertising and creative campaigns.
2. Taboo Fashion Shoots - Fashion publications can explore incorporating taboo activities and edgy imagery to stand out and create a buzz in the industry.
3. Risk-taking Advertising - Brands can benefit from taking risks in their advertising campaigns by incorporating somewhat controversial imagery, creating a memorable and unique impression on the audience.
Industry Implications
1. Fashion - Fashion brands can embrace the trend of glamorizing smoking in their collections and campaigns, showcasing a rebellious and edgy image.
2. Lifestyle - Lifestyle brands can tap into the trend of glamorized smoking, offering products and experiences that cater to consumers seeking a sophisticated and rebellious lifestyle.
3. Advertising - The advertising industry can explore risk-taking campaigns that incorporate taboo activities, helping brands break through the noise and create a strong brand identity.