The new 'Care to Fly' program launched at Rome's airport aims to make travel more accessible by offering door-to-flight assistance for all disabled people flying through the airport. Available at Fiumicino Airport and Ciampino this new service allows passengers to reserve the service when booking their flight. Locals can utilize the service to receive pick-up at home to the airport, while incoming travelers can easily call ahead to receive assistance in acquiring their baggage and finding an accommodating ride into the city.
The service will be operated by ADR Assistance personnel who are well trained in helping disabled people in a variety of travel-related instances. The ADR Assistance program has already been in place for over a decade -- helping disabled people navigate the airport -- but with the 'Care to Fly' program these workers will also operate outside of the airport and more directly with travelers.
Enhanced Airport Mobility Services
Rome's 'Care to Fly' Program Helps Disabled People Travel
Trend Themes
1. Enhanced Airport Mobility Services - 'Care to Fly' program disrupts traditional airport mobility services by offering door-to-flight assistance for disabled people.
2. Inclusive Travel Services - 'Care to Fly' program is a disruptive innovation opportunity in the travel industry for improving accessibility for disabled people.
3. Personalized Travel Experience - Offering services such as home pick-up for disabled passengers is a disruptive innovation opportunity in the experience economy.
Industry Implications
1. Travel and Hospitality - The 'Care to Fly' program offers a disruptive innovation opportunity in the travel industry for improved accessibility and inclusivity for all.
2. Transportation - Door-to-flight assistance offers a disrupting innovation opportunity in the airport transportation industry, making travel more inclusive.
3. Personal Services - Offering home pick-up services for disabled passengers disrupts traditional transportation services and provides a new opportunity for personalized travel experiences.