The BMW 7 Series car promotions campaign creatively collaborates with the car service, Uber, to provide rides to people in publicly unreleased vehicles. For one day only, Uber users in Chicago, New York, Los Angeles and Miami can catch a swanky free ride between the hours of twelve and eight o'clock.
The clever campaign allows the brand to gain a wide audience to experience the vehicle first-hand, gain media attention and show off the new cars to people on the streets. The 7 Series cars feature fancy details like fold-down laptop tables, head rest-integrated screens and reclining and heated seats. Whether businesspeople are targeted or not for these car promotions, all users will be sure to enjoy the luxurious experience that is topped off with down pillows in the car's back row.
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
Trend Themes
1. Co-branded Car Promotions - Opportunity for brands to collaborate with transportation services to provide unique experiences and gain wider audience reach.
2. Unreleased Vehicle Showcasing - Opportunity for brands to showcase their new and unreleased vehicles to a wide audience through strategic collaborations.
3. Luxurious Ride Experiences - Opportunity for brands to offer luxurious ride experiences to customers through partnerships with transportation services.
Industry Implications
1. Automotive - Opportunity for automotive brands to gain exposure and create buzz by partnering with transportation services for promotional campaigns.
2. Transportation - Opportunity for transportation services to attract new customers and generate positive brand associations through co-branded promotions.
3. Hospitality - Opportunity for hospitality businesses to enhance customer experiences by offering exclusive luxury ride services as part of their offerings.