Making car payments in full, or on a bi-weekly or monthly basis can put a strain on many teens and young adults, but Opel offered an inventive solution to this problem that speaks to consumers in the Internet age. As the automotive recognizes that "views are king," it created a way for people to pay for the Opel Online Edition using views on YouTube.
The Opel Online Edition is a youthful vehicle that offers many connected features for young drivers. As such, Opel invited people to test drive the different editions of the car and challenged them to make viral videos that would rack up hundreds of thousands of views. For instance, The Karl Rocks Online Edition, costs €14,747 and Opel estimated its worth to be about equivalent to 589,900 YouTube views. Similarly, the Astra Online Edition (worth €23,070) could be paid for in its entirety with just under a million views.