Consumers with a sweet tooth are now being catered to with cold breakfast cereals inspired by everything from donuts and ice cream to chocolate-covered strawberries—and the all-new Cap'n Crunch's Cotton Candy Crunch takes cues from a favorite summer treat. The cotton candy-flavored cereal boasts round pink and blue pieces that remind of the most iconic flavors of cotton floss. The artificially flavored sweetened corn and oat cereal from Cap'n Crunch offers a fun new twist on a nostalgic cereal that will remind people of all ages of a classic snack from the fair.
The demand for sweet cereals has even led some breakfast brands to collaborate with dessert companies to create unexpected new meal options.
Cotton Floss-Flavored Cereals
Cap'n Crunch's Cotton Candy Crunch Boasts Pink and Blue Pieces
Trend Themes
1. Sweet Flavored Cereals - The trend of sweet flavored cereals offers disruptive innovation opportunities for creating unique and nostalgic breakfast options.
2. Dessert Collaborations - The trend of collaborating with dessert companies to create new meal options presents disruptive innovation opportunities for both the breakfast and dessert industries.
3. Nostalgic Snack Reminders - The trend of creating cereals that remind consumers of nostalgic snacks opens up disruptive innovation opportunities for capturing the attention of all age groups.
Industry Implications
1. Breakfast Cereal - The breakfast cereal industry can leverage sweet flavored cereals to attract a broader consumer base and offer innovative breakfast options.
2. Desserts - Dessert companies can explore collaborations with breakfast brands to create unique and indulgent meal options that appeal to both nostalgia and sweet cravings.
3. Food Packaging - The food packaging industry can capitalize on the trend by creating visually appealing and nostalgic packaging designs for cereals that remind consumers of their favorite childhood snacks.