Smoking bans are fast becoming an international trend. Museums, retail shops, and government buildings have been smoke-free for a while. But now, spaces traditionally known for their smoky air such as bars and restaurants are finding themselves smoke-free as well.
If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an outdoor ashtray/television combo in which news and advertisements could be displayed.
Ashvertising
Capitalizing On Smoking Bans
Trend Themes
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Smoking Bans — Opportunity to create and promote new businesses offering alternative products for smokers who can no longer smoke in previously allowed areas.
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Ashvertising — Opportunity to create new advertising platforms that can target smokers congregating in designated smoking areas due to smoking bans.
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Outdoor Advertising — Opportunity to create more interactive and engaging outdoor advertising through the use of technology and innovative displays.
Industry Implications
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Advertising — Innovative smoking ban-compliant advertisement options such as the ashtray/television combo created by Ashvertising.
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Tobacco — Create more smoke-free alternatives and products that appeal to smokers to use in designated smoking areas due to smoking bans.
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Technology — Develop new technologies to create engaging and interactive displays for advertising indoors and outdoors.