To help New Yorkers beat sweltering summer temperatures, Cantina Rooftop has created a massive watermelon margarita. While a supersized margarita sounds impressive enough on its own, this cocktail is making headlines because it's served inside an actual hollowed-out watermelon.
Cantina Rooftop is a New York City restaurant that is no stranger to oversized food. The restaurant is currently serving up a 14-pound taco that can be filled with your choice of chicken, beef, or pork, and all the other fixings. As for the watermelon margarita, the cocktail starts with a hollowed-out watermelon, which is then filled with puréed watermelon, tequila, simple syrup, and a bit of lemon juice.
You can get your hands on both the giant taco and the massive margarita as part of Cantina Rooftop's current 'Big Wednesdays' promotion.
Hollowed-Out Watermelon Margaritas
Cantina Rooftop's Watermelon Margarita Comes in a Watermelon
Trend Themes
1. Gigantic Cocktails - The trend of serving cocktails in oversized glasses and containers is disrupting traditional drink presentations for a more visually impactful experience.
2. Fruit-based Cocktails - The trend of using fresh fruits as a base for cocktails is disrupting traditional liquor mixes to create lighter and refreshing options for summer drinks.
3. Restaurant Promotions - The trend of creating meal promotions like 'Big Wednesdays' is disrupting traditional restaurant marketing tactics, increasing customer engagement and boosting sales.
Industry Implications
1. Hospitality - The hospitality industry has the opportunity to innovate their drink menus by incorporating oversized and fruit-based drinks for a more exciting customer experience.
2. Food and Beverage - The food and beverage industry can leverage promotions such as 'Big Wednesdays' to increase customer traffic and revenue while providing unique dining experiences.
3. Marketing - The marketing industry has the opportunity to create disruptive campaigns for the food and beverage industry by promoting visually impactful drinks and creative meal promotions like 'Big Wednesdays'.