Some of the newest cans of energy drinks from Red Bull feature images of Ninja, sporting his signature Ninja X Red Bull headband, in two different styles. While one slim energy drink can depicts a portrait of the gamer, the other shows him performing a dance. The gamer-targeted energy drinks are complemented by matching secondary packaging and help to support a Ninja campaign that gives gamers the chance to lock down a gaming session with Ninja, gaming gear or even merchandise from the energy drink brand, by sharing their gaming and creativity skills.
With the rise of eSports, everything from beverages to apparel are being reworked to target the specific needs of gamers who desire high-performance products that will meet the demands of intense gaming sessions.
Gamer-Targeted Energy Drinks
Red Bull's Cans of Energy Drinks Feature Images of the Gamer Ninja
Trend Themes
1. Gamer-specific Products - Brands can create products tailored to the specific needs of gamers to capitalize on the growth of the eSports industry.
2. Collaborations with Influencers - Partnering with popular gamers like Ninja can be an effective way for brands to reach the gamer demographic.
3. Gamified Marketing Campaigns - Brands can create marketing campaigns that tap into the competitive nature of gamers by offering gaming-related rewards and incentives.
Industry Implications
1. Beverage Industry - Energy drink companies can leverage the growth of the eSports industry by creating gamer-targeted products like Red Bull's Ninja-branded cans.
2. Gaming Industry - Companies in the gaming industry can partner with brands to create exclusive gaming experiences or offer in-game rewards for purchasing gamer-specific products.
3. Marketing Industry - Marketing agencies can create innovative campaigns that tap into the competitive nature of gamers to effectively reach this growing demographic.