The Cannes Lions International Festival of Creativity truly lived up to its name by creatively using Apple's iBeacon technology to make festival attendee's experience more customized and enjoyable than ever. The app was designed to personalize the festival experience by offering relevant content and the opportunity to connect with festival-goers sharing the same interest.
The festival grounds feature beacons located throughout in order to feed real-time information to attendees. Attendees can use the 'Around Me Enhanced' feature on the festival's signature app to view a list of others using the app. Meanwhile, the 'Icebreaker' feature uses LinkedIn to match festival attendees who attend or 'favorite' the same session.
Beacon technology has been used for marketing aims for some time now, but the Cannes Lions International Festival of Creativity showed that beacons can also be used to connect people at events and encourage dialogue and sharing of information.
Connective Festival Beacons
The Cannes Lions International Festival Used Beacons to Connect People
Trend Themes
1. Connective Beacon Technology - Using beacon technology to connect people at events and encourage dialogue and information sharing.
2. Personalized Festival Experience - Creating a customized and enjoyable experience for festival attendees through personalized content.
3. Real-time Information for Attendees - Feeding real-time information to festival attendees through beacon technology.
Industry Implications
1. Event Management - Opportunities for event management companies to incorporate beacon technology to enhance attendee experiences and facilitate connections.
2. Marketing and Advertising - Leveraging beacon technology to create tailored marketing experiences for events and festivals.
3. Mobile App Development - Developing innovative mobile apps that utilize beacon technology to provide real-time information and personalized experiences for event attendees.