Smirnoff's new canned sangrias are ideal for on-the-go enjoyment and illustrate Millennial consumers' growing desire for portable and break-proof drink packaging. With product offerings like canned wines, and craft cocktails gaining mass popularity, canned sangria is a natural next step. This particular launch from Smirnoff is the perfect go-to drink for those looking to cool off on a hot summer day, and features hassle-proof packaging to boot.
Each of Smirnoff's canned sangrias is packaged in a 473 ml can, and contains a 5% alcohol count. The beverage is ready to drink, and easy to transport, making it the perfect essential for barbecues, backyard gatherings or even beach-side picnics.
Putting a fresh twist on a classic summertime drink, Smirnoff transforms a wine-based beverage into a signature vodka mix -- one that is accessible without sacrificing taste and quality in the process.
Canned Sangria Mixes
Smirnoff's Canned Sangrias are Available in Red and White Varieties
Trend Themes
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Canned Alcoholic Beverages — The rise of canned alcoholic beverages presents an opportunity for innovative packaging and convenient on-the-go consumption.
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Portable Drink Packaging — The demand for portable and break-proof drink packaging creates a space for disruptive solutions in the beverage industry.
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Ready-to-drink Cocktails — The popularity of ready-to-drink cocktails opens up possibilities for new flavor combinations and convenient options for consumers.
Industry Implications
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Alcoholic Beverage Industry — The alcoholic beverage industry can leverage the trend of canned alcoholic beverages to innovate in packaging, taste, and convenience.
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Packaging Industry — The packaging industry has an opportunity to create innovative solutions for portable and break-proof drink packaging.
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Craft Cocktail Industry — The craft cocktail industry can explore ready-to-drink options to cater to the demand for convenient and quality mixed drinks.