Sweet options like cookies, brownies and candies are some of the most popuar options on the market when it comes to cannabis-infused edibles, and Herbivores Edibles' 'Twonkie' is a product that cleverly acknowledges this. Alongside having the look of a popular yellow sponge cake, the cannabis snack also boasts a cream filling and a name to emphasize its likeness to a best-selling product.
Herbivores Edibles also makes a few other cannabis-infused edibles like the 'Dong Kong' and 'Swift Rolls' that remind of other popular sweet snack products in the form of chocolate cupcakes and cake rolls.
Many consumers who are looking to try new edibles on the market are gravitating towards products that seem to offer enhanced versions of favorite snacks, especially ones that may have been consumed during one's younger years.
Cannabis Snack Cakes
Herbivores Edibles' 'Twonkie' Snack Reminds of an Iconic Sponge Cake
Trend Themes
1. Cannabis-infused Snacks - The trend towards incorporating cannabis into food continues with the popularity of infused snacks.
2. Nostalgia-inspired Edibles - Products like 'Twonkie' that tap into consumers' fond memories of beloved snack cakes are disrupting the cannabis edibles market.
3. Creative Product Names - Companies like Herbivores Edibles are finding success by creatively naming their cannabis-infused snacks after popular non-cannabis products.
Industry Implications
1. Cannabis Edibles - Manufacturers in the cannabis edibles industry have opportunity to mimic popular snack cakes with infused versions that appeal to consumers' sweet tooth.
2. Snack Food - The snack food industry can explore new opportunities in the cannabis market by creating infused versions of nostalgic favorites and cleverly packaging them for cannabis users.
3. Marketing and Branding - The success of creative product names and packaging in the cannabis edibles industry presents an opportunity for marketing and branding professionals to develop strategies for other products targeting younger demographics.