Even a year after legalization, there are many questions surrounding the cannabis experience and many brands have been addressing this online and in-stores through interactive and educational initiatives. One of the most cutting-edge examples of this category comes from Irisa. The company is launching a one-of-a-kind VR cannabis experience that will display to customers "what cannabis feels like -- before they actually try it."
The interactive initative is modeled after Irisa's four product lines: 'Moon,' 'Stars,' 'Earth,' and 'Sun.' It incorporates a Wireless Oculus Headset, pre-loaded software, and optional Sage essential oils. The virtual reality cannabis experience program will start on October 14th and will run for four weeks at 20 shops across Canada.
The tech-powered interactive campaign has been launched in partnership with Scratch Marketing.
Photo Credits: Irisa
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
Trend Themes
1. Interactive Cannabis Experiences - Creating virtual reality experiences that allow customers to explore and understand the effects of cannabis before trying it.
2. Educational Initiatives in Cannabis Retail - Brands using interactive and educational initiatives both online and in-store to educate customers about cannabis.
3. Tech-powered Cannabis Marketing - Utilizing technology, such as virtual reality, to enhance the marketing and customer engagement in the cannabis industry.
Industry Implications
1. Cannabis Retail - Integrating virtual reality technology to enhance the customer experience and educate customers about different cannabis products.
2. Marketing and Advertising - Exploring tech-powered initiatives, such as virtual reality experiences, to create innovative and engaging marketing campaigns for cannabis brands.
3. Consumer Electronics - Developing VR headsets and software specifically designed for immersive cannabis experiences, catering to a growing market of cannabis enthusiasts.