The candy photography from Emily Blincoe takes a look at how the human brain uses color to affect its senses. The various color-coded photographs challenge the viewer to picture the taste and flavor of each tasty sweet entirely though the color it's packaged in.
This candy photography series is a great lesson about packaging and the power that it has over consumers. When a person is craving a certain flavor, the right colored packaging can be the driving factor in it being purchased. Recently there has even been color-swatch styled packaging for products that are aiming to completely dominate color associations for different products. The fact that seeing a sugary candy in a certain color can actually bring about the desire to consume it is a very impactful message.
Color-Coded Candy Photos
Emily Blincoe's Candy Photography Has a Thought-Provoking Message
Trend Themes
1. Color-coded Packaging - Exploring the power of color to influence consumer purchasing decisions.
2. Color-swatch Styled Packaging - Creating packaging that aims to dominate color associations for different products.
3. Impact of Color on Desire - Understanding how the color of a product can evoke a desire to consume it.
Industry Implications
1. Food and Beverage - Leveraging color-coded packaging to enhance product appeal and drive sales.
2. Marketing and Advertising - Developing innovative color-swatch styled packaging strategies for brand differentiation.
3. Consumer Psychology - Studying the impact of color on consumer behavior and decision making.