For its 100th birthday, Haribo launched a limited-edition candy mix that includes popular flavors and shapes from different countries. The Passport Mix includes gummies in the shape of cherries, rings and even and airplanes, each of which is tied to a different region of the world or a limited-time offering. Notably, each of the gummy shapes are drawn on paper by hand, then molded in 3D to create unique gummy forms.
The shareable pack of anniversary edition gummy candy offers a look at some of the most beloved versions of the candies from around the world, such as Brixx and Balla Balla from Spain and Portugal or Goldbears and Happy Cola from Germany and the United States.
Globally Inspired Candy Mixes
Haribo's Passport Mix Celebrates the Brand's Centennial
Trend Themes
1. Globally Inspired Candy Mixes - Haribo's Passport Mix showcases the trend of incorporating international flavors and shapes to create a unique candy experience.
2. Limited-edition Anniversary Editions - The launch of Haribo's limited-edition Passport Mix highlights the trend of brands releasing special editions to celebrate significant milestones.
3. Handcrafted Candy Shapes - The use of hand-drawn designs and 3D molding techniques in Haribo's Passport Mix represents the trend of craftsmanship and attention to detail in the confectionery industry.
Industry Implications
1. Confectionery - The confectionery industry can explore the disruptive innovation opportunity of creating globally inspired candy mixes to attract a diverse consumer base.
2. Food and Beverage - The food and beverage industry can tap into the trend of limited-edition anniversary editions to create excitement and generate sales for their products.
3. Design and Manufacturing - The design and manufacturing industry can explore the use of handcrafted techniques and 3D molding technology to create unique and visually appealing products in various sectors.