SpoonRocket is service that's known for delivering healthy ready-made meals in about 15 minutes, but in the spirit of Halloween, it's also offering a candy delivery service.
After SpoonRocket's VP of marketing and finance noted that: "50 percent of households run out of candy on Halloween," the company decided to offer a unique promotion in the San Francisco area.
Rather than having to interrupt valuable family time over Halloween, the service makes it possible to order treats like Twix, Milky Way and other types of chocolate. Assorted 40-ounce bags sell for $13, which is significantly less than the same sized bags sold at local grocery stores, even when the additional delivery fee is tacked on to the rice. Ultimately, it's the same product that consumers could go out and buy in-store, but it's made available at a better price with more convenience.
On-Demand Candy Deliveries
SpoonRocket's Candy Delivery Service Makes Getting Halloween Candy Easy
Trend Themes
1. On-demand Candy Deliveries - Disruptive innovation opportunity: Creating on-demand delivery services for specific products or occasions, such as candy deliveries for Halloween.
2. Convenience Delivery Services - Disruptive innovation opportunity: Expanding on-demand delivery services to include a wider range of products, catering to the needs of time-strapped consumers.
3. Affordable Same-product Delivery - Disruptive innovation opportunity: Providing same-product deliveries at a lower price point than traditional retail, offering convenience and cost savings to customers.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Integrating on-demand delivery services into the food delivery industry to provide more diverse and specialized offerings.
2. E-commerce - Disruptive innovation opportunity: Incorporating on-demand delivery services into e-commerce platforms to enhance customer experience and provide faster shipping options.
3. Retail - Disruptive innovation opportunity: Utilizing on-demand delivery services to compete with traditional brick-and-mortar retailers by offering convenience and competitive pricing.