The candy branding update that can be observed by the Ferrara candy company is an example of how certain brands are shifting designs to focus more on different consumer segments.
Specifically targeted towards the Generation Z and Millennial consumer, the Ferrara candy packaging update consisted of new packaging for the Red Hots and Now and Later brands.
With growth being observed in the sector, the move by Ferrara to update the packaging to focus on fun, flavor and excitement is helping to drive sales with hard-to-reach consumers. The brand is focusing on expanding the candy brands it currently has to increase sales to $2-billion by 2020.
Some of the flavor profiles observed as being the most popular with the candy brand include sour, tropical fruit and spicy.
Revamped Candy Packaging Designs
The Updated Ferrara Candy Branding Targets Generation Z Consumers
Trend Themes
1. Generation Z Candy Packaging - Revamping candy packaging designs to target Generation Z consumers presents an opportunity for disruptive innovation in the candy industry.
2. Millennial Candy Packaging - Updating candy packaging designs to appeal to Millennial consumers opens up opportunities for disruptive innovation in the candy industry.
3. Flavor-driven Candy Packaging - Designing candy packaging that highlights popular flavor profiles such as sour, tropical fruit, and spicy can drive sales and disrupt the candy industry.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of revamped candy packaging designs to cater to different consumer segments and drive sales.
2. Marketing and Advertising - The marketing and advertising industry can help brands update their candy packaging designs to target specific consumer groups and increase sales.
3. Packaging - The packaging industry can explore innovative solutions to create visually appealing and functional candy packaging that captures the attention of consumers.