For Pride month, Boy Smells created a new votive candle set that explores a "genderful cocktail" of scents in glossy, rainbow-colored glass tumblers. The Pride Votive Sextet Set shares six mini three-ounce votives in varieties like CAMEO with crystallized ginger, rose, tuberose, vanilla, white woods and musk, as well as PRUNUS, ANJELICA and DAMASQUE with notes of elegant rose, apricot, labdanum, cardamom, oud, cistus, guiac and tobacco. Each of the new mini candles from Boy Smells is made from a blend of dyed coconut and beeswax that's paired with braided cotton wicks.
With its Pride candle collection, which adds color to homes with its rainbow colors, Boy Smells is helping to support The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ+ youth.
Pride-Celebrating Candle Sets
Boy Smells' Pride Votive Sextet Set Supports The Trevor Project
Trend Themes
1. Pride-celebrating Candle Sets - Disruptive Innovation Opportunity: There is an opportunity for companies to create specialized candle sets that celebrate different occasions or communities, expanding the market beyond traditional scents and designs.
2. Genderful Scents in Rainbow-colored Glass Tumblers - Disruptive Innovation Opportunity: The use of genderful scents and rainbow-colored glass tumblers presents an opportunity for companies to cater to a more diverse and inclusive consumer base, challenging traditional fragrance norms.
3. Supporting LGBTQ+ Youth Organizations Through Product Sales - Disruptive Innovation Opportunity: Brands can explore partnerships with organizations like The Trevor Project, using the sale of products to support important causes and align with socially conscious consumers.
Industry Implications
1. Home Fragrance - Disruptive Innovation Opportunity: There is potential for innovation within the home fragrance industry by creating unique and inclusive scent collections that reflect different demographics and celebrations.
2. Suicide Prevention and Crisis Intervention - Disruptive Innovation Opportunity: Companies in the mental health industry can explore creative ways to raise funds and awareness for organizations like The Trevor Project through innovative partnerships and product collaborations.
3. Socially Conscious Branding - Disruptive Innovation Opportunity: Brands across various industries can tap into the growing demand for socially conscious products and services by aligning themselves with meaningful causes and supporting marginalized communities.