Warm Western Lookbooks

The Candela Fall 2014 Catalog iHas a Golden Gloaming Glow

The Candela Fall 2014 lookbook focuses on the warm golden hues the autumn season is often celebrated for. Although the scenery is clearly contrived, the gloaming backdrop and wheat-filled fields are the perfect surroundings for the blues and neutrals of the Western-inspired wardrobe.

As written by RoandCo Studio, which provided art direction and design, the Candela Fall 2014 lookbook is "inspired by designer Gabriela Perezutti’s upbringing in Uruguay[. W]e created an environment evocative of the sprawling landscapes, radiant skylines and lush vegetation of her family’s horse ranch." Shot by photographer Tom Hines, the set was designed by Kadu Lennox and Taylor Patterson of Fox Fodder Farm. The overall look is reminiscent of Terrence Malick's 'Days of Heaven.' Andre Gunn and Stevie Huynh were on beauty duty.
Trend Themes
1. Western-inspired Fashion - Designers are creating wardrobes inspired by western culture, offering opportunities for new collaborations with western fashion brands.
2. Nature-inspired Backgrounds - Fall colors and natural landscapes are becoming more prevalent in fashion lookbooks, creating opportunities for collaborations with eco-friendly brands and photographers.
3. Cultural Heritage Celebrations - Incorporating cultural heritage into fashion lookbooks is becoming more popular, presenting opportunities for collaborations with traditional artisans and craftspeople.
Industry Implications
1. Fashion - The fashion industry has the opportunity to collaborate with western-inspired brands and eco-friendly photographers and brands inspired by nature.
2. Photography - Photographers have the opportunity to work with fashion and eco-friendly brands to create lookbooks that incorporate natural backdrops and fall colors.
3. Artisans and Craftspeople - Traditional artisans and craftspeople who create western-inspired clothing have the opportunity to collaborate with fashion designers to celebrate cultural heritage in fashion lookbooks.

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