adidas continues to work in collaboration with basketball athlete Candace Parker as it reveals the second part of the Candace Parker collection to join its roster.
Speaking about the new capsule, Parker states that "women and girls need more athletes who look, work, think, dream and play like them now more than ever. Our hope is to empower the future of women in basketball and inspire every young hooper to create their own legacy. Part II is influenced by my personal journey and dedicated to the people who have been there every step of the way, especially my daughter Lailaa." The Exhibit B sneaker model comes in six new colorway options and it boasts a mid-top silhouette incorporating the brand's Lightstrike cushioning to ensure that it is ready for the court and provides support with every step.
Athlete-Collabobrative Sporty Collections
adidas Launches the Second Candace Parker Collection
Trend Themes
1. Collaborative Athlete Collections - Brands collaborating with athletes to create collections that empower and inspire the next generation of athletes.
2. Gender-inclusive Sports Gear - Designing sportswear for all genders to promote gender equality in sports.
3. Sustainable Sportswear - Designing sportswear using sustainable materials and production methods to reduce waste and promote environmental conservation.
Industry Implications
1. Sportswear Manufacturing - Manufacturing companies can collaborate with athletes to design and produce sports gear that is functional and aesthetically pleasing.
2. Athletic Footwear Industry - Shoe companies can integrate innovative technologies into their products to enhance athletes' performance and improve their overall experience.
3. Retail Industry - Retailers can promote gender inclusivity and sustainability by stocking gender-neutral sportswear and sustainable collections.