When thinking of the Canadian national anthem and its terms "True North, Strong and Free," The Petition Site user Jazz Cartier collates them to Canadian rapper Drake. Cartier recently started a petition for the national anthem to be replaced in homage to the rap star with his hit song 'Started from the Bottom.'
The head petitioner has already received over 200 signatures supporting his movement and he wants to receive 800 more. He started the petition because he believes that Drake's caliber of talent should be nationally recognized.
Maybe if there was a gravitational shift in the earth's plates the song would be more appropriate for Canada, but seeing as it is a northern country already, it has never actually "started from the bottom."
Rap Anthem Petitions
Jazz Cartier's Petition Urges the Replacement of the Canadian National Anthem
Trend Themes
1. Petition-led Cultural Shift - The rise of online petitions advocating for cultural changes provides a disruptive innovation opportunity for businesses to tap into the power of grassroots activism.
2. Celebrity Influence on National Identity - The trend of celebrities, such as rappers, influencing national symbols presents a disruptive innovation opportunity for industries to explore collaborations that bridge entertainment and patriotism.
3. Music as an Expression of National Pride - The growing movement of using music as a means to express national identity opens up disruptive innovation opportunities for businesses to create products and services that cater to this sentiment.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the trend of celebrity-driven cultural shifts by partnering with influential artists, like rappers, to create new and engaging content.
2. Music - The music industry can seize the opportunity to collaborate with national institutions and artists to create updated anthems that resonate with modern audiences.
3. Online Activism - The rise of online petitions calls for the development of innovative platforms and tools that facilitate and amplify the collective voices of individuals pushing for cultural changes.