Outerwear brand Canada Goose is renowned for its winter parkas but has continued to expand its offerings in recent years, which is seeing new creations like the Canada Goose Spring 2020 BRANTA collection be unveiled. The collection includes five pieces in total that were created in partnership with Brooklyn-based artist James Clar and aims to play with how light is perceived when it hits the garments. The products are all intended to be layered and worn in various ways, and are finished with reflective components that call to mind wavelengths and light spectrums alike.
The Canada Goose Spring 2020 BRANTA collection is positioned for a May 21, 2020 launch and will be available directly from the brand via its online store.
Collaborative Artistic Outerwear
The Canada Goose Spring 2020 BRANTA Collection Has Five Pieces
Trend Themes
1. Artistic Outerwear - Disruptive innovation opportunity: Collaboration with artists to create unique and visually striking outerwear designs.
2. Light-reflective Garments - Disruptive innovation opportunity: Incorporating reflective components into clothing to enhance visibility and safety, especially for outdoor activities.
3. Layered Wearable Fashion - Disruptive innovation opportunity: Designing versatile clothing pieces that can be layered and worn in multiple ways for increased functionality and style options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with artists and integrating innovative materials and designs to create unique and captivating fashion collections.
2. Outdoor Apparel - Disruptive innovation opportunity: Experimenting with new technologies and materials to develop outerwear that provides both style and functionality in various weather conditions.
3. Sports and Recreation - Disruptive innovation opportunity: Creating advanced sportswear with integrated reflective components to enhance visibility and safety during outdoor activities.