The new Canada Goose Spring 2018 collection introduces the Strati-Dry 3L, which is the brand's fully waterproof technical fabric material. In addition to its debut fabric, there will also be nine brand new styles that can endure harsh, cold weather. Overall, the collection draws an aesthetic inspiration from militaristic looks and heritage tactical items, but they are re-imagined to deliver both form and function.
As always, the outerwear label focuses on the Canadian Pacific Northwest weather and tries to deliver pieces to battle the harsh and unpredictable outdoor conditions. The new Canada Goose Spring 2018 collection draws upon three people to showcase the offerings -- surfer Catherine Bruhwiler, Robin Kort, a chef and forager and David Jacob Harder, who is an artist. These three were selected because they are people who "live among nature despite its volatile temper and embrace the humbled philosophy that we are all one." They assist in bringing life to the three categories of the collection -- Down, Wind, and Rain.
Waterproof Technical Fabric Outerwear
The Canada Goose Spring 2018 Line Introduces Strati-Dry 3L
Trend Themes
1. Waterproof Technical Fabric - The development of new fully waterproof technical fabrics presents disruptive innovation opportunities for the outdoor apparel industry.
2. Cold Weather Endurance - The introduction of new styles that can withstand harsh and cold weather conditions provides disruptive innovation opportunities for the winter clothing industry.
3. Militaristic Aesthetic - The re-imagining of militaristic looks and heritage tactical items in outerwear design opens up disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Outdoor Apparel - The development of waterproof technical fabrics and garments that can endure cold weather offers disruptive innovation opportunities for the outdoor apparel industry.
2. Winter Clothing - The introduction of new styles that can withstand harsh and cold weather conditions presents disruptive innovation opportunities for the winter clothing industry.
3. Fashion - The incorporation of a militaristic aesthetic and re-imagined heritage tactical items in outerwear design creates disruptive innovation opportunities in the fashion industry.