Canada Dry Ginger Ale teamed up with Anwar Carrots, the designer behind the streetwear brand Carrots, to launch The Canada Dry x Carrots bundle with staples that will keep people cool all summer long. The co-branded collection includes an eight-foot inflatable pool and a motorized beverage cooler with Bluetooth capabilities, which align with the brand's mission to help consumers "sip into your comfort zone."
The pool is large enough to accommodate three people and all the while, those who are finding refreshment can get their Canada Dry Ginger Ale delivered by a remote-controlled motorized cooler. This comfort-focused collection is available in limited quantities via an exclusive drawing on the NTWRK app.
Streetstyle merch has become popular among brands that want to tap into the popularity of casual comfort and connect with younger, more diverse audiences who value individuality and self-expression.
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Trend Themes
1. Co-branded Collaborations - Companies can increase their brand awareness by collaborating with well-known designers and brands in an effort to reach younger and more diverse audiences.
2. Innovative Pool Accessories - The addition of high-tech accessories, such as remote-controlled motorized coolers, to inflatable pool collections is an opportunity for companies to offer unique and luxurious summer products.
3. Streetwear-inspired Design - Designing functional summer staples like inflatable pools with a streetwear-inspired edge can appeal to younger and fashion-conscious consumers, who value individuality and style.
Industry Implications
1. Beverage Industry - The utilization of technology, such as Bluetooth capabilities, in beverage coolers is an opportunity for beverage companies to offer innovative and convenient products to consumers.
2. Inflatable Pool Industry - Collaborating with well-known designers and adding high-tech accessories to inflatable pools is an opportunity for companies to differentiate their products in the competitive pool market.
3. Streetwear Industry - Designing summer staples like inflatable pools with a streetwear-inspired edge can be a way for streetwear brands to expand their product offerings and reach new audiences.