Looking to help give the classic brand a boost, the Campbell's Soup 'Cans of Positivity' campaign helps correlate a feeling or experience to the simple act of enjoying soup.
Developed by Y&R Kuala Lumpur, the campaign focuses on packaging for the brand's various soups that are designed to help send a positive message. Slogans like 'Campbell's Fills Lonely Nights' and 'Campbell's Cures Home Sickness' are just a few examples of the campaign as a way to correlate experiences to the brand.
It's a tough job to help reinvigorate classic brands like Campbell's as the products are usually near and dear to many hearts. The Campbell's Soup 'Cans of Positivity' campaign helps to satisfy existing customers and draw in new or lost ones as well.
Emotional Experience Soup Packaging
The Campbell's Soup 'Cans of Positivity' Campaign is Friendly
Trend Themes
1. Emotional Branding - Brands make emotional connections with customers by associating their products with positive experiences such as curing homesickness or filling in lonely nights.
2. Positive Messaging - Campaigns and slogans that convey positive messaging resonate with customers and help in strengthening the brand image.
3. Packaging Innovation - Innovative packaging designs to create an emotional connection with the customers can help in boosting sales and enhancing brand loyalty.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can use emotional branding, positive messaging, and innovative packaging to attract and retain customers.
2. Advertising and Marketing - Advertising and marketing agencies can help brands develop campaigns that convey positive messaging and create an emotional connection with customers to enhance brand loyalty.
3. Design and Packaging - Product designers and packaging companies can innovate and develop packaging designs that create an emotional connection with the customers and enhance the value of the product.