Campbell Canada is set to launch an online platform that allows consumers to ask questions about Campbell's products. As consumers become more interested in how their food is made, many brands are making efforts to become more transparent. Campbell's interactive platform demonstrates how food companies can start a meaningful dialogue with consumers about food and nutrition.
Campbell Canada's new website will be called 'WhatsInMyFood.ca' and it aims to provide consumers with answers to any questions they may have. The company outlines information about the ingredients that go into its products and why these particular ingredients are chosen. This includes information about Cambell's commitment to delivering products with no artificial colors or flavors and the effort to eliminate the use of high fructose corn syrup. As Campbell Canada president Ana Dominguez explains, "We will be open and honest about what goes in our food, how we make our food and the choices behind the ingredients we use."
The online platform, which will go live in late 2015, will provide a space for consumers to ask questions and learn more about Campbell's products. In turn, the two-way dialogue gives consumers greater influence over the production of their favorite food products.
Engaging Nutritional Platforms
This Website Allows Consumers to Inquire About Campbell's Products
Trend Themes
1. Transparent Food Production - Opportunity for brands to become more transparent by providing information about the ingredients and food production process to consumers
2. Two-way Consumer Dialogue - Opportunity for brands to engage in a meaningful dialogue with consumers about food and nutrition through online platforms
3. Health and Nutrition Awareness - Opportunity for brands to address increasing consumer interest in food nutrition and ingredients by providing relevant information
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturing companies to adopt similar online platforms to engage with consumers and provide information about food production and ingredients
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to promote transparency and two-way consumer dialogue for food and beverage brands
3. E-commerce - Opportunity for e-commerce platforms that specialize in food and beverage to provide detailed information about products to enhance consumer experiences