Chef Matt Dean Pettit of the Toronto restaurant 'Rock Lobster' recently teamed up with an iconic soup brand to launch the Campbell's pop-up shop. While Pettit is largely known for his delicious seafood dishes, the chef is now using his skills to serve up four new globally influenced soups.
The Cantina by Campbell’s is a temporary restaurant located on Queen West. The pop-up is part of a partnership between Pettit and Campbell Canada to give Canadians something warm and nourishing to get them through long winter days. However, the Campbell's pop-up won't be serving just any soup. Instead, the shop will serve globally inspired dishes that represent Toronto's multicultural dining scene.
For those craving a steaming bowl of something warm and nourishing, The Cantina will be serving up free soup from now until February 21st.
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
Trend Themes
1. Branded Pop-up Restaurants - Restaurants partnering with well-known brands to create unique dining experiences opens up opportunities for disrupting traditional restaurant models.
2. Globally Influenced Soups - Creating globally inspired soups introduces new flavors and cuisines to traditional soup offerings and disrupts current soup market trends.
3. Seasonal Pop-ups - Creating temporary dining experiences during specific seasons provides opportunities to capitalize on increased consumer demand during those times.
Industry Implications
1. Food and Beverage - Partnering with well-known brands to create unique dining experiences and offering globally-inspired soups provides opportunities to disrupt the traditional food and beverage industry.
2. Marketing and Advertising - Creating branded pop-up restaurants provides opportunities for marketing and advertising companies to create unique campaigns that can attract customers.
3. Hospitality - Pop-up restaurants offer new opportunities for hotels and hospitality brands to create unique dining experiences for their guests and can disrupt traditional hotel dining offerings.