Architectural design firm Snarkitecture partnered with the clothing brand Print All Over Me to create Architectural Camouflage -- which is a line of camouflage clothing.
Although the term "camouflage" often brings to mind military attire, camping, hunting and mixed colors of brown and green, this line of camouflage clothing instead aims to blend in with architectural surroundings as opposed to nature. The clothing line comes in prints that allow the wearer to blend in with various materials and textiles such as marble, hexagonal floor tiles and even subway walls.
This line of camouflage clothing works to provide a new outlet and partnership in a field rarely touched by architectural firms, while simultaneously promoting the architectural work that is the company's expertise.
Textile Camouflage Clothing
This Clothing Collection is Inspired by Architecture and Textiles
Trend Themes
1. Architectural Camouflage Clothing - Disruptive innovation opportunity: To create camouflage clothing that blends in with architectural surroundings instead of nature.
2. Printed Textile Clothing - Disruptive innovation opportunity: To develop clothing lines that feature prints inspired by different materials and textiles such as marble and hexagonal floor tiles.
3. Architectural-textile Collaboration - Disruptive innovation opportunity: To explore partnerships between architectural firms and clothing brands to create unique and visually captivating clothing collections.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: To incorporate architectural elements and prints into fashion designs, revolutionizing the industry with new, eye-catching styles.
2. Architecture Industry - Disruptive innovation opportunity: To expand into new markets by partnering with clothing brands to create innovative architectural-inspired clothing collections.
3. Textile Industry - Disruptive innovation opportunity: To explore new design possibilities by incorporating architectural elements and patterns into textile production, offering unique and visually appealing options for clothing and home decor.