Cami and Jax created swimsuits that double as bodysuits to bring the wearer from the beach to the bar or the restaurant without worry.
The brand's Kendra swimsuit-bodysuit combination embodies a timeless silhouette. It features a slightly higher leg and a refined v-neckline. The Kendra Onyx, Sapphire Blue, and Emerald colorways are made with 85% recycled fabric, making for an eco-friendly design. The Carmen design is Cami and Jax's take on the original Baywatch one-piece. Its high leg line and medium bum coverage provide the wearer with a flattering cut. Similar to the Kendra, the Carmen bathing suit in Onyx, Sapphire Blue, and Emerald is also made from 85% recycled fabric. Consumers can visit the brand's website to purchase the versatile pieces.
Day-to-Night Summer Bodysuits
Cami and Jax Offers Swimsuits that Double as Bodysuits
Trend Themes
1. Bodysuit Swimsuits - Designing swimsuits that can double as stylish bodysuits for all day wear presents an opportunity for disruptive innovation in the swimwear industry.
2. Eco-friendly Swimwear - Using recycled fabric in swimsuit designs is a trend that presents an opportunity for disruptive innovation in the fashion and sustainability industries.
3. Versatile Beachwear - Creating versatile beachwear that can transition from beach to bar presents an opportunity for disruptive innovation in the fashion and retail industries.
Industry Implications
1. Swimwear - Designing bodysuits that double as swimsuits for all-day wear presents an opportunity for disruptive innovation in the swimwear industry.
2. Fashion - Incorporating sustainable design and materials into fashion items such as swimwear presents an opportunity for disruptive innovation in the fashion and sustainability industries.
3. Retail - Creating versatile beachwear that can transition from beach to bar presents an opportunity for disruptive innovation in the fashion and retail industries.