If it ain't broke, don't fix it. That appears to be the motto for this brand. Focusing on its Calvin Klein Performance Spring/Summer 2016 collection, the black and white images follow the same fill-in-the-blank style previous collections have adhered to. This time, however, it revolves around model Maud Welzen's own interpretation of fitness as well as her love of her Calvin's.
Shot by photographer Boo George, the Calvin Klein Performance Spring/Summer 2016 campaign features such ideas as winning, cooling off and getting ready. The brunette beauty has a fierce look in each still while glistening with sweat and wearing gym-ready hairstyles. She showcases everything from sports bras to leggings and hooded sweatshirts perfect for the gym.
Fill-in-the-Blank Fitness Fashion
The Calvin Klein Performance Campaign Stars Maud Welzen
Trend Themes
1. Personalized Fitness Fashion - There is an opportunity to create a line of fitness fashion that can be customized based on an individual's interpretation of their own fitness and preferences, similar to the Calvin Klein Performance campaign.
2. Athletic Glamour - There is a trend emerging where individuals are looking for active wear that not only performs well, but also looks fashionable, similar to the Calvin Klein Performance collection.
3. Emphasizing Comfort - There is a growing demand for workout clothing that is both functional and comfortable, where brands can incorporate fabrics such as moisture-wicking and breathable materials into their clothing line, similar to the Calvin Klein Performance line.
Industry Implications
1. Fashion - Fashion brands can incorporate workout clothing lines that are both functional and stylish.
2. Fitness - Fitness companies can look into creating lines of personalized workout clothing, allowing individuals to express their own interpretation of fitness and style.
3. Sportswear - Sportswear brands have an opportunity to create athletic clothing lines that are fashionable and comfortable, using fabrics such as moisture-wicking and breathable materials, similar to the Calvin Klein Performance line.