The retailer Target just announced that it will be launching a collection of wines, called California Roots, that will be available starting September 3 of this year.
The collection consists of a series of wines, including a Chardonnay with tropical fruit flavors, a Pinot Grigio also with tropical fruit flavors as well as fresh citrus notes, a Moscato with peach and melon flavors, a Cabernet Sauvignon with cherry and oak flavors, and a Red wine with cherry and berry flavors. The soon-to-be-available California Roots collection is extremely affordable at only $5 per bottle.
Target's new foray into the alcohol industry makes the wines it is now offering both affordable and accessible to the average consumer.
Affordable Retail Store Wines
Target Has Launched a Wine Collection Called California Roots
Trend Themes
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Affordable Wine Collections — The trend of creating affordable wine collections enables popular retailers to appeal to a larger audience, disrupting higher-end markets.
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Retailer-owned Beverage Brands — Developing beverages under their own private label allows retailers to broaden their product offering and introduces new revenue streams.
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Accessible Alcohol Products — Creating easily-accessible and affordable wine collections helps retailers bring in new consumers who are intimidated by traditional liquor stores.
Industry Implications
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Retail Industry — The retail industry gains a new revenue source as the trend of affordable, retailer-branded alcoholic beverages increases in popularity.
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Alcoholic Beverage Industry — Traditional alcoholic beverage brands may be disrupted as affordable retailer-owned brands increasingly draw in consumers not familiar with wine culture.
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Food and Beverage Industry — The trend of affordable wine collections allows food and beverage companies to pair their products with wine more competitively, increasing overall sales.