Machester-based imprint CLINTS introduces its latest collection that boasts the name 'Cali Pack' driven by musical themes. The new range is prepared to join its roster for the Fall/Winter 2022 season and it draws inspiration from American influence, highlighting the West Coast. Specifically, the brand celebrates the 90s with a retro design element, spotlighting the hip-hop culture during that era.
This can be seen through the oversized silhouettes that are reminiscent of Run DMC, some durable work boots, and apparel that is influenced by skate culture as well. The capsule is made with a purple tonal mindset throughout and can be seen detailing items such as the large heavyweight Track SEet at 500 GSM. It has a dropped shoulder shape and baggy bottoms.
West Coast-Inspired Streetwear
CLINTS Delivers the Cali Pack with Inspiration from Rap Culture
Trend Themes
1. Retro-inspired Streetwear - Opportunity to create streetwear collections that embrace nostalgia and pay homage to past eras such as the 90s.
2. Musically-inspired Fashion - Opportunity to create fashion lines that draw inspiration from specific music genres and cultures, providing unique and meaningful branding stories.
3. Tonal Color Schemes - Opportunity to create fashion collections that use a consistent color palette throughout the range to create visual cohesion and brand recognition.
Industry Implications
1. Streetwear - Streetwear brands can capitalize on nostalgia and musical inspirations to engage with customers and create unique collections that stand out.
2. Music - Music companies or artists can partner with fashion brands to create high-impact collaborations that showcase their unique sounds and styles in a new medium.
3. Fashion Design - Fashion designers can utilize tonal color schemes to create cohesive collections that seamlessly transition throughout the season and make a bold yet understated statement.