Williams-Sonoma recently put together a two-tiered cupcake pan that creatively replicates the shape of a beehive, turning desserts into edible versions of the popular bee home. The cupcakes are made in two separate moulds, with one forming the base of the hive and the second forming the top. The layers are designed to be adhered together to create an oval beehive shape.
Bees and beehives often symbolize spring for many consumers, making the beehive cake pan an ideal dessert tray to create three dimensional treats. The dish features six moulds that replicate the swirled honeycomb texture of the beehive with tiny edible bees buzzing around. The other six moulds are flat and form the base. Together the moulds assemble the beehive and can be joined together with a thick layer of icing.
Beehive Cake Pans
The Williams-Sonoma Beehive Pan Recreates the Bee Home in Edible Form
Trend Themes
1. Edible Replicas - Creating edible versions of familiar objects or structures can be a disruptive innovation opportunity in the food industry.
2. Seasonal-themed Desserts - The use of iconic symbols, such as bees and beehives, can be a disruptive innovation opportunity to capture the seasonal market in the baking industry.
3. 3D Treats - Designing three-dimensional desserts can be a disruptive innovation opportunity to create unique and visually appealing products in the baking industry.
Industry Implications
1. Food - The food industry can explore the potential of creating edible replicas to add novelty and creativity to their product offerings.
2. Baking - The baking industry can tap into seasonal-themed desserts, like beehive cake pans, to attract customers looking for unique and festive treats.
3. Food Packaging - The food packaging industry can innovate by developing packaging solutions that enhance the visual presentation of 3D treats, like beehive cake pans.