How do you sell $4 coffee when the economy is lackluster? Put your waitresses in bikinis, of course. Vietnamese coffee house Cafe di Vang 2 only serves coffee and smoothies, but the men don’t seem to mind.
Cafe Di Vang 2 has the claim to fame that their waitresses not only wear bikinis, but will come and talk with you after serving. It’s a warm drink and a bikini-clad friend, all for just $4. What more do you need?
Bikini Baristas
Cafe Di Vang 2 in Vietnam Serves Coffee With a Side of Skin
Trend Themes
1. Bikini Restaurant Trend - Opportunity for restaurants to incorporate provocative dress code as part of their marketing strategy.
2. Service Industry Entertainment Trend - Businesses can look into integrating additional entertainment offerings, such as waitstaff engaging with customers, to enhance customer experiences.
3. Cafe Extremes Trend - Cafes may push boundaries by providing unusual experiences to attract customers, such as provocative waitstaff paired with otherwise ordinary coffee.
Industry Implications
1. Hospitality Industry - Opportunity for restaurants, cafes, and other hospitality businesses to incorporate provocative dress codes and enhance customer experiences.
2. Entertainment Industry - Opportunity for entertainment businesses to partner with cafes/restaurants to provide unique experiences.
3. Coffee Industry - Opportunity for coffee shops to differentiate themselves by providing a unique customer experience that goes beyond the quality of the coffee.