Premium coffee company Cafe Brasileiro looked to the creative minds at the design firm NTGJ to give the product a modern Brazilian look without resorting to the tired and stereotypical green and yellow colors. The creative team at NTGJ turned to Brazilian icons for inspiration and created a minimalist and surprisingly monochrome package that still manages to be infectiously eye-catching.
Gathering aesthetic cues from the natural Brazilian wonder Pão de Açucar (Sugarloaf Mountain) and the mind-bending sidewalk graphics of the Calçadão de Copacabana pattern found in Rio de Janeiro, NTGJ created a stunning design. The result is a surreal creation reminiscent of the black and white optical illusion artwork that 1960s mods went nuts over. The resurgence of this somewhat retro style is a welcome reference that fits neatly with the fashion world's rediscovery of the 1960s.
Iconic and simple, yet highly engaging, the Cafe Brasileiro packaging is extremely visually stimulating.
Optical Illusion Packaging
The Cafe Brasileiro Java Wrapper is Visually Arresting
Trend Themes
1. Minimalist Packaging - Companies can take a cue from Cafe Brasileiro by using minimalist packaging inspired by iconic imagery to create engaging designs.
2. Retro Design - There is a resurgence of interest in retro design styles, as seen with Cafe Brasileiro's use of black and white optical illusion artwork.
3. Simplicity - Cafe Brasileiro's visually stunning packaging proves that simpler is often better when it comes to engaging with customers.
Industry Implications
1. Coffee - Coffee companies like Cafe Brasileiro can differentiate themselves through innovative, visually engaging packaging designs.
2. Graphic Design - The success of Cafe Brasileiro's packaging design demonstrates a growing trend toward visually engaging graphic designs that utilize iconic imagery.
3. Fashion - Cafe Brasileiro's packaging design is in step with the fashion world's rediscovery of the 1960s retro style, offering disruptive innovation opportunities for fashion brands.