The Cadbury &More range has undergone a rebranding and growth as part of the brand's indulgence-driven product lineup's continued expansion to help satisfy consumer demand. The product range now features a refreshed branding ethos that will help it to more prominently differentiate itself from both existing Cadbury products as well as the competition. The product range has also been expanded thanks to the brand's continued partnership with Lotus Biscoff that will see the Cadbury &More Biscoff bar being offered as a crispy, smooth and sweet treat that's expected to be right at home within the lineup.
Brand Manager for Cadbury Tablets at Mondelēz International Ellie Swales spoke on the updates to the Cadbury &More range saying, "Cadbury &More was developed to deliver a unique and indulgent experience for consumers, bringing something new to the chocolate category, and this next phase represents a bold step forward for the brand. Refreshed packaging, establishing a new visual identity and the launch of Cadbury &More Biscoff are intended to drive wider appeal to our younger consumer target and redefine indulgence."
Indulgence-Driven Chocolate Ranges
The Cadbury &More Range Has Been Rebranded and Expanded
Trend Themes
1. Indulgence-driven Premiumization - Co-branded, flavor-forward chocolate lines paired with refreshed visual identities establishing premium sub-brands with higher price points and distinct shelf presence.
2. Youth-targeted Visual Rebranding - Contemporary packaging aesthetics and playful branding directed at younger consumers yielding social-media-friendly products and collectible limited editions.
3. Snackification and Texture Innovation - Crispy-smooth hybrid formats and cross-category inclusions like cookie spreads introducing novel textural profiles that blur the boundary between confectionery and everyday snacks.
Industry Implications
1. Confectionery Manufacturing - Supply chains and formulation processes reconfigured to accommodate co-manufactured inclusions, bespoke textures, and smaller-batch premium runs.
2. Packaging and Design - Sustainable, attention-grabbing packaging solutions coupled with unboxing-focused formats that reinforce brand storytelling and shareability.
3. Retail and E-commerce - Omnichannel merchandising and targeted digital storefronts enabling limited drops, personalized bundles, and influencer-aligned product placements.