Streetwear imprint NEPENTHES introduces a vibrant collection of Cabana shirts to add to its ongoing Spring/Summer 2020 roster. The seasonal range puts an emphasis on the Japanese brand's expertise with an eclectic design language across the short sleeve button up shirts.
The shirts are colorfully designed with notable patchwork or patterns including a candy color palette, light tonal floral prints, polka-dots, camo print, chambray, and much more. The silhouette is slightly relaxed and long with fine tailoring. There is a collar at the top of the silhouette and a small chest pocket on the left side. The shirt itself is constructed from breathable mesh fabric, which makes it perfect for the warm summer season, rounded out with notched lapels, white buttons, and waist pockets.
Patterned Button Up Shirts
NEPENTHES Delivers a Collection of Cabana Shirts for the SS20 Season
Trend Themes
1. Cabana Shirts with Eclectic Design - There is an opportunity for fashion brands to explore creative pattern and patchwork designs for button-up shirts to appeal to a wider consumer demographic.
2. Breathable Mesh Fabric for Summer Clothing - There is an opportunity to incorporate breathable mesh fabric in a variety of clothing styles for increased comfort and style.
3. Short Sleeve Button-ups as Versatile Wardrobe Staple - There is an opportunity for fashion companies to promote short sleeve button-up shirts as a versatile wardrobe staple that can be worn for both casual and formal occasions.
Industry Implications
1. Fashion - Fashion brands can adopt eclectic design language to appeal to a wider consumer demographic, such as incorporating patches and patterns in clothes like cabana shirts.
2. Textile - There is a need for textile companies to produce breathable materials that can be incorporated in a wide range of clothing styles, like mesh fabric.
3. Retail - Retail companies can market short sleeve button-up shirts as a versatile wardrobe staple, and offer various design options like seasonal patterns and prints.