Byoma is a newly launched skincare brand that's focused on repairing the skin barrier. The seven-product skincare range shares the benefits of a patented tri-ceramide complex with fatty acids, cholesterol and ceramides to provide the foundation of skin that's healthy and comfortable. To support the skin in the best way possible, Byoma creates products that are free from alcohol and fragrance, and its products for all skin types are cruelty-free and vegan.
Creating a complete skincare routine that supports the integrity of the skin barrier begins with essentials like the brand's cleanser, which can be found in jelly, moisturizing gel-cream and rich cream formats. To target common skincare concerns, the brand also offers products that are brightening, clarifying and balancing.
Barrier Repair Skincare
Byoma is Enriched with a Patented Tri-Ceramide Complex
Trend Themes
1. Skin Barrier Repair - This trend presents opportunities in the skincare industry to develop new products that prioritize skin barrier repair and protection using unique ingredients that offer additional benefits.
2. Free-from Skincare - This trend presents opportunities in the skincare industry to develop new products without irritants like alcohol and fragrance that can appeal to consumers with sensitive skin.
3. Targeted Skincare - This trend presents opportunities in the skincare industry to develop products that target specific skin concerns, like brightening, clarifying, and balancing, while still integrating repair and protection of the skin barrier.
Industry Implications
1. Skincare - Skincare companies could explore new ingredients that focus on repairing and protecting the skin barrier, developing free-from products, and creating targeted skincare lines.
2. Beauty Retail - Beauty retailers could expand their selection of free-from skincare brands and targeted skincare products focused on repair and protection of the skin barrier, as demand for these types of products increases.
3. Personal Care - Personal care companies could incorporate the trend of skin barrier repair into products like body lotions, shampoos, and conditioners, expanding the reach of this trend beyond just facial skincare.