Just when it seemed that every possible flavor of Oreos had been done, rumours have begun circulating that Buttered Popcorn Oreos are on their way. Though Oreo hasn't officially confirmed the news, this would not be the first time the brand has rolled out an unusual new flavor.
Buttered Popcorn Oreos are a hybrid treat that combine the savory taste of popcorn with the sweetness of Oreos. According to the packaging, it would seem that the cookies consist of a buttered popcorn-flavored creme sandwiched between two golden Oreo cookies. Early tasters suggest that the cookies taste similar to Jelly Belly's own buttered popcorn-flavored jelly bean.
While the flavor may seem like an unusual combination, it may be perfect for those who prefer desserts that aren't too sweet.
Buttery Popcorn Cookies
Buttered Popcorn Oreos Combine Two Sweet and Salty Treats in One
Trend Themes
1. Savory Sweet Combos - The popularity of hybrid treats like Buttered Popcorn Oreos indicates a trend towards unique flavor combinations in the snack industry.
2. Unconventional Oreo Flavors - Unusual flavors like Buttered Popcorn Oreos demonstrate the trend of Oreo experimenting with new and unexpected flavors, creating excitement and buzz among consumers.
3. Less Sweet Desserts - The preference for desserts that are not overly sweet is a trend that Buttered Popcorn Oreos align with, catering to those who enjoy a more balanced flavor profile.
Industry Implications
1. Snack Industry - The introduction of Buttered Popcorn Oreos highlights the potential for disruptive innovation in the snack industry by offering unique and unexpected flavor combinations.
2. Confectionery Industry - As Oreo continues to release unconventional flavors like Buttered Popcorn, it opens up opportunities for disruptive innovation in the confectionery industry by pushing boundaries and challenging traditional flavor profiles.
3. Dessert Market - The emergence of less sweet desserts like Buttered Popcorn Oreos presents opportunities for disruptive innovation in the dessert market by catering to consumers who prefer a more balanced taste experience.