In an effort to give consumers a new way to enjoy TGI Fridays at home, the popular restaurant brand has debuted a new Butcher Shop concept.
In the wake of COVID-19 dining restrictions, many sit-down restaurants have begun offering groceries and meal kits for delivery as a way to drive new revenue. TGI Fridays has now applied the same tactic to its meat selection by launching a Butcher Shop concept.
TGI Fridays' new Butcher Shop menu offers consumers a selection of uncooked premium meats, seafood, chicken, ribs, and side dishes that can be prepared at home. Everything is pre-cut, pre-seasoned, and ready for cooking. In total, there are five kits to choose from, including a Surf & Turf Kit, an All-American Cheeseburger Kit, and a Signature Whiskey-Glaze Rib Kit. The chain is also offering individual portions of meat for those looking for a smaller grocery haul.
Restaurant Brand Meat Menus
TGI Fridays Just Launched a New Butcher Shop Concept Selling Meats
Trend Themes
1. Grocery Kits - As sit-down restaurants begin to offer groceries and meal kits for delivery in response to COVID-19 dining restrictions, there is an opportunity for grocery kit options to expand into a unique market.
2. Premium Meat Selection - With the launch of TGI Fridays' Butcher Shop concept selling premium uncooked meats, there is an opportunity for other restaurant brands and grocery stores to expand their meat selection as well.
3. Home Cooking Convenience - As meal kits become increasingly popular, the demand for pre-cut, pre-seasoned, and ready-to-cook meat options will continue to grow, providing an opportunity for innovative meal prep and delivery services.
Industry Implications
1. Restaurant and Food Service - Restaurant chains can create new revenue streams and appeal to consumers by offering grocery and meat kit options for delivery or pick up.
2. Grocery and Retail - Grocery stores can offer premium, restaurant-quality meats to their customers and also create meal kit options for those who prefer at-home cooking convenience.
3. Meal Prep and Delivery Services - Meal prep and delivery services can cater to consumers looking for a more convenient home cooking experience by offering pre-cut, pre-seasoned, and ready-to-cook meats in their meal kits.