Quirky Love Struck Editorials

Jason Schwartzman Looks Adorable in BUST Magazine February/March

Beloved quirky actor Jason Schwartzman stars in an adorable Valentine's day themed photo shoot for BUST magazine February/March 2013.

Dressed in a dapper, gray-toned suit and tie, the indie heartthrob is pictured wearing heart-shaped sunglasses, sucking on heart lollipops and reading love letters from what can only be assumed his many admirers. The portraits, though cute, show a silly and playful side to him as the props used as well as his gestures have an innocent child-like quality to them. Photographer Amanda Marsalis captured these hilarious images, which show Schwartzman pretending to make out with someone and seen casually sucking a heart lollipop in another.

The BUST magazine February/March 2013 issue shows a playful side to the actor, which makes him appear even more lovable then he already was.
Trend Themes
1. Valentine's Day Editorials - Opportunity for brands to create playful and quirky marketing campaigns during Valentine's Day.
2. Indie Celebrity Marketing - Potential for brands to collaborate with indie celebrities for unconventional and playful marketing campaigns.
3. Child-like Imagery in Advertising - Opportunity for brands to use innocent, playful imagery in their advertising to evoke positive emotions in consumers.
Industry Implications
1. Fashion & Beauty Industry - Fashion brands can utilize playful and quirky marketing campaigns during Valentine's Day to attract younger, trend-setting consumers.
2. Entertainment Industry - Indie musicians and actors can collaborate with brands to create fun and playful marketing campaigns.
3. Food & Beverage Industry - Food and beverage brands can create limited-edition, playful products for Valentine's Day using child-like imagery to appeal to consumers' nostalgic emotions.

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