If comfort is key for you and the way you dress, but a formal office environment prevents you from wearing more comfortable clothes, this new line of business wear will be life-changing. Bammies is a new fashion label for women that offers work clothing that could also double as pajamas. Designed by co-founders Julia Ford-Carther and Rosario Chozas, Bammies is based in Miami Beach, Florida.
The business wear range consists of six pieces: a black blazer, gaucho pants, a white tee shirt, wide-legged black trousers, a wrap dress and a black tank. The name of the new company is a combination of business and jammies that is described as carrying "comfortable yet chic styles that will become staples in your wardrobe."
Elasticized Office Apparel
Bammies is a Fashion Line Mixing Business Wear and the Comfort of PJs
Trend Themes
1. Hybrid Apparel - There is a growing trend in business wear that prioritizes comfort and versatility.
2. Athleisure Fashion - Business wear is getting a makeover with the new athleisure-inspired clothing lines.
3. Comfortable Workwear - The demand for work clothing that balances professionalism and comfort is increasing.
Industry Implications
1. Fashion - Fashion retailers looking to adapt to the growing demand for hybrid clothing lines should consider creating their own lines of business wear that prioritize comfort and versatility like Bammies.
2. Workwear - The workwear industry should explore integrating comfortable and versatile clothing options into their product lines to meet the growing demand for hybrid apparel like Bammies.
3. Retail - Retailers can capitalize on the shift in workwear fashion trends by offering businesses and individuals alike the option of fashionable workwear that doubles as comfortable loungewear like Bammies.