Wildfire Experiential and Events is a Canadian event agency that impresses clients with their unique business branding concept. Founded by Kelly Thorpe and Bianca Knop, the company teamed up with advertising agency Cossette to make their branding both authentic and memorable.
The result are business cards that can actually start a fire when paired with a match. Resembling the letter W, the cards' typographic elements stay true to Wildfire Experiential and Events' name but are also used to give clients an unexpected experience. This business branding concept is unexpected and bold, mixing an eye-catching visual identity with a special element that will appeal to one's senses.
In addition to business cards, Cossette's team also created a web and mobile identity for Wildfire Experiential and Events.
Fire-Starting Business Cards
Wildfire Experiential and Events Boasts Unique Business Branding
Trend Themes
1. Eco-friendly Business Branding - The incorporation of environment-friendly elements in creating a unique business branding concept.
2. Sensory Marketing - Using different elements that can appeal to the five senses of customers including visual and tactile elements.
3. Personalized Business Branding - Incorporating personalized design elements to create unique business branding concepts.
Industry Implications
1. Marketing and Advertising - Opportunities for the creation of unique and ground-breaking business branding concepts in the marketing and advertising industry.
2. Event Planning - Disruptive opportunities for event companies like Wildfire Experiential and Events to create unique event experiences with memorable business branding concepts.
3. Environment and Sustainability - Opportunities for eco-friendly businesses to incorporate sustainable elements in business branding concepts and marketing strategies.