Marketers aren't willing to waste any potential ad space these days. We've covered the advantages of mobile billboards before, but this bus, which I saw from the 15th floor of Toronto high-rise, not only had its sides and back plastered in ads, but the top of its roof as well.
It's an excellent ad medium considering high rises, both residential and commercial, are ubiquitous in big cities around the world. That and the fact that more people are using public transit due to higher gas prices and heightened environmental awareness, makes it safe to assume mobile roof-top ads will become a mainstream form of advertisement.
Bus Top Billboards
Ads for High Rise Eyes
Trend Themes
1. Roof-top Ads - Bus companies can rent out the top of their buses for advertisers, creating a new space for roof-top ads.
2. Mobile Billboards - An increase in the use of public transit creates more opportunities for advertisers to utilize mobile billboards.
3. High-rise Advertising - Marketers can take advantage of the high-rise buildings surrounding bus routes by advertising on the roofs of buses.
Industry Implications
1. Advertising - New advertising space can be created on buses by renting out the top of the vehicle to advertisers.
2. Public Transportation - As more people are using public transit, advertisers can utilize this trend to reach a larger audience with mobile billboards and roof-top ads.
3. Environmental Awareness - Using public transportation is becoming more popular due to rising gas prices and heightened environmental awareness, making it a viable option for advertisers to showcase their green initiatives.