You may not know Keith Haring by name, but you would have most certainly seen his work. Haring is a famed 1980's New York-based pop artist known for his pieces such as "Radiant Baby."
Working with Nuit Blanche, Haring has created a series of four scented candles which come in the following flavors: Caramel, Ginger Tea, Sandalwood, and Citrus Fruit. Yummy.
Implications - Crossover products that blend two different kinds of ideas together often have the dual advantage of fulfilling more than one function simultaneously. Items like this twist the traditional concept of something such as a candle and blend it with an altogether different sense: taste. Consumers that want more out of the items they buy (like candles) definitely respond positively to products that reinterpret the familiar.
Flammable Pop Art
Scented Candles by Keith Haring for Nuit Blanche
Trend Themes
1. Crossover Products - Combining two different types of products can fulfill multiple functions simultaneously.
2. Multi-sensory Experience - Products that blend different senses, like taste and smell, can create a unique multi-sensory experience for consumers.
3. Reinterpretation of Traditional Products - Consumers respond positively to products that put a fresh twist on traditionally mundane items like candles.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore incorporating unique scents to create multi-sensory experiences in products like candles.
2. Design Industry - The design industry can create crossovers between different product categories to create new and innovative items for consumers.
3. Home Decor Industry - The home decor industry can invest in producing creative reinterpretations of traditional items like candles to cater to consumer demand for unique and multifunctional products.