October 1st was World Vegetarian Day, and BurgerFi's Hippie Burger was released in honor of that. While its not rare for fast food brands to introduce plant-based alternatives to their menu, BurgerFi took a less conventional approach. The 'Hippie Burger' was available for one day only, driving a new consumer to the stores, while engaging with existing ones.
The burger in question features a plant-based burger from Beyond Meat stacked on top of a VegeFi Burger. The doubled-patty offering is complete with cheese, lettuce, tomato and the brand's signature sauce. The potato bun that holds everything together helps to elevate the vegetarian-friendly menu item. Available for one-day only, BurgerFi's Hippie Burger arrived at a $10 price point.
One-Day Veggie Burger Promotions
BurgerFi's Hippie Burger Was Available for World Vegetarian Day
Trend Themes
1. One-day Promotions - The use of limited-time promotions creates urgency and drives consumer engagement.
2. Plant-based Alternatives - The introduction of plant-based burger options taps into the growing demand for vegetarian and vegan food choices.
3. Vegetarian-friendly Menus - The inclusion of vegetarian-friendly items on menus caters to a wider range of dietary preferences and attracts a broader customer base.
Industry Implications
1. Fast Food - Fast food chains can utilize one-day promotions and plant-based alternatives to attract new customers and increase sales.
2. Restaurant - Restaurants can capitalize on the trend of offering vegetarian-friendly options to appeal to a diverse customer base.
3. Food and Beverage - The food and beverage industry can explore the potential of limited-time promotions and plant-based alternatives to meet the evolving consumer preferences.